CONCEPT

“Luck does not exist. There is only the moment when talent meets opportunity.”
LUCIO ANNEO SENECA

We’ve created a virtual business incubator for fashion designers to offer them the possibility of bringing to life their designs and to evaluate their talent within the market. Each year we select fifteen young designers, through competitions held in collaboration with the top Italian fashion schools online. We ask the chosen designers to create three collections during the course of the year with the support of our expert team. The collections are financed entirely by us, as are marketing and sales. During the period within the incubator, each designer has access to their own blog page within our site, with which they can interact with our community and introduce their creative project. At the end of each year, only the most appraised designers by our community and those who have sold the most garments have the possibility to remain in the incubator, the others have to leave so that new entrants can take their place.